BCBSNE News Release

Nebraskans Encouraged to Walk at Lunch April 24

BCBSNE donating $20 to Neb. Game and Parks for every organization that participates

OMAHA (March 20, 2013) – Nebraskans can lower their risk of heart disease, lose weight and sleep better simply by walking.

That’s the premise behind Blue Cross and Blue Shield of Nebraska’s (BCBSNE) 7th annual National Walk at Lunch Day, set this year for Wed., April 24. BCBSNE encourages all Nebraskans to participate in Walk at Lunch, and then make walking–or any regular physical activity–a lifelong healthy habit.

Schools, businesses, other organizations and individuals can visit www.nebraskablue.com to register and learn more.

Registering will give Nebraskans access to helpful information in planning a walk event, and will help BCBSNE track participants.  

This year, participating organizations will support statewide hiking and biking trails. For every organization that registers, BCBSNE will donate $20 to the Nebraska Game and Parks Foundation (up to $10,000 total).

“Our state has 1,236 miles of trails for Nebraskans to use and enjoy, and we are happy to support the Foundation in maintaining and/or expanding them as needed,” said Kathy Nellor, BCBSNE wellness business consultant.

Walk at Lunch has become one of the state’s largest health events. In 2012, nearly 37,000 Nebraskans registered to take a 30-minute walk at lunch. Most walked with their business or school; 366 organizations and 400 individuals from 70 Nebraska communities participated last year.

Participation is simple: Businesses and schools organize their own walks, choosing a time and place that is most convenient, while individuals walk at their leisure.

“We’re thrilled to see more people walk at lunch each year, including students and staff from 60 Nebraska schools last year,” Nellor said. “Walking is a simple form of exercise that people of all ages can do and benefit from.”

For questions, contact Nate Odgaard at nathan.odgaard@nebraskablue.com or (402) 982-6528.

For more information, contact Nathan Odgaard, (402) 982-6528.