BCBSNE Helps Nebraskans Make Every Move Count

OMAHA (Sept. 17, 2013) –  Blue Cross and Blue Shield of Nebraska (BCBSNE) has teamed with EveryMove, a Seattle-based technology company, to bring an activities-based rewards system to Nebraska designed to inspire better health.

The EveryMove online application rewards people with points for their healthy activities, whether it’s running, biking, mowing, gardening or walking the dog.

Participants can use various fitness applications and devices to record their activities on EveryMove.org. As participants reach activity milestones, EveryMove will reward them with merchandise discounts from leading retailers.

While EveryMove is open to anyone in Nebraska, BCBSNE has launched a new program for its customers called Nebraska Moves! The program is designed to inspire customers to lead active lifestyles, earn personal rewards and raise money for Nebraska charities. The program kicked off statewide Sept. 16. 

Russell Benaroya, CEO of EveryMove, stresses that the EveryMove application is all about inspiring, recognizing and rewarding active choices.

“We couldn't be more thrilled about launching this program with Blue Cross and Blue Shield of Nebraska,” Benaroya said. “The Nebraska Moves! campaign should be a lot of fun for its customers as well as all of Nebraska.”

BCBSNE customers who participate in Nebraska Moves! will also be supporting local charities. For every “Active Day” bonus customers earn on EveryMove from Sept. 30 to Nov. 16, BCBSNE will donate $1 to one of five select charities, up to an overall maximum total of $50,000.

Those charities are the Nebraska chapters of the following organizations:  the American Lung Association, the Leukemia & Lymphoma Association, the March of Dimes, Multiple Sclerosis and Susan G Komen.

All BCBSNE customers can register for the Nebraska Moves program and start earning discounts at www.everymove.org/NebraskaMoves .

“You take the stairs at work. You run or walk a few miles in the evening. You tend your garden or play an extra hour with your kids,” says Joann Schaefer, M.D., BCBSNE vice president of medical care and management. “Every active choice you make can make a difference, not just for you but for the entire Nebraska community. With the Nebraska Moves program, we’re offering tangible rewards for active lifestyles.”

# # #

For more information, contact Nathan Odgaard, (402) 982-6528.



The Affordable Care Act (ACA), a federal law designed to make healthcare more affordable, accessible and of higher quality.


The percentage of the bill you pay after your deductible has been met.


A fixed amount you pay when you get a covered health service.


The annual amount you pay for health services before your insurance begins to pay.


The government Website (healthcare.gov) where you can purchase health insurance and see if you qualify for a tax credit (subsidy) to help with premiums and out-of-pocket costs. 


The window of time from November 1, 2015 – January 31, 2016, when you can purchase health insurance.


A term for providers that aren’t contracting with your insurance company. (Tend to be more expensive than in-network providers.)


Your expenses for medical care that aren’t reimbursed by insurance, including deductibles, coinsurance and co-payments.


If you can afford health insurance, but choose not to buy it, you must have a health coverage exemption or pay a tax penalty on your federal income tax return.


The amount you pay to your health insurance company each month.


Routine health care that includes screenings, check-ups and patient counseling to prevent illness, disease, or other health problems.


Services and devices to help you recover if you are injured or have surgery. This includes physical, occupational and speech therapy.


Includes behavioral health treatment, counseling, and psychotherapy.


The time after the Open Enrollment Period when you can still purchase health insurance only if you have a qualifying life event (losing other health coverage, having a baby, getting married, moving).


Financial assistance from the government that helps those who are eligible pay for health insurance. Eligibility is generally determined by household income and family size.