BCBSNE Helps Nebraskans Make Every Move Count

OMAHA (Sept. 17, 2013) –  Blue Cross and Blue Shield of Nebraska (BCBSNE) has teamed with EveryMove, a Seattle-based technology company, to bring an activities-based rewards system to Nebraska designed to inspire better health.

The EveryMove online application rewards people with points for their healthy activities, whether it’s running, biking, mowing, gardening or walking the dog.

Participants can use various fitness applications and devices to record their activities on EveryMove.org. As participants reach activity milestones, EveryMove will reward them with merchandise discounts from leading retailers.

While EveryMove is open to anyone in Nebraska, BCBSNE has launched a new program for its customers called Nebraska Moves! The program is designed to inspire customers to lead active lifestyles, earn personal rewards and raise money for Nebraska charities. The program kicked off statewide Sept. 16. 

Russell Benaroya, CEO of EveryMove, stresses that the EveryMove application is all about inspiring, recognizing and rewarding active choices.

“We couldn't be more thrilled about launching this program with Blue Cross and Blue Shield of Nebraska,” Benaroya said. “The Nebraska Moves! campaign should be a lot of fun for its customers as well as all of Nebraska.”

BCBSNE customers who participate in Nebraska Moves! will also be supporting local charities. For every “Active Day” bonus customers earn on EveryMove from Sept. 30 to Nov. 16, BCBSNE will donate $1 to one of five select charities, up to an overall maximum total of $50,000.

Those charities are the Nebraska chapters of the following organizations:  the American Lung Association, the Leukemia & Lymphoma Association, the March of Dimes, Multiple Sclerosis and Susan G Komen.

All BCBSNE customers can register for the Nebraska Moves program and start earning discounts at www.everymove.org/NebraskaMoves .

“You take the stairs at work. You run or walk a few miles in the evening. You tend your garden or play an extra hour with your kids,” says Joann Schaefer, M.D., BCBSNE vice president of medical care and management. “Every active choice you make can make a difference, not just for you but for the entire Nebraska community. With the Nebraska Moves program, we’re offering tangible rewards for active lifestyles.”

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For more information, contact Nathan Odgaard, (402) 982-6528.