BCBSNE Supports Project Fit

OMAHA (Sept. 27, 2013) – Blue Cross Blue Shield of Nebraska, the Omaha Schools Foundation and the Omaha Public Schools have joined with Project Fit America (PFA) to bring innovative fitness in education to two Omaha elementary schools. Mount View and Chandler View Elementary Schools are the 2013 grant recipients for this fitness initiative.

This program brings a wide variety of fitness activities to the students and is integrated into the school plan. Through the curriculum and fitness equipment donated, there will be something for every student—regardless of skill ability. This motivates the students to want to participate in more activities—and ultimately progress to higher fitness levels. 

This effort is the latest phase of PFA’s Official Nebraska State Model and pilot program, which began in 2007. The generous support of Blue Cross Blue Shield of Nebraska and the Omaha Schools Foundation has resulted in bringing PFA programming to twelve schools in Omaha.  The fitness equipment donated is used during the school day as part of the curriculum and is also used by the community on the weekends.

The pre- and post-test outcomes of the program demonstrated excellent increases in students’ fitness; for example, a 39 percent increase in lower body strength, a nine percent jump in upper body strength, a 15 percent gain in abdominal strength, and a 11 percent increase in cardiovascular endurance. PE Teachers report students are very enthusiastic to be active, fit, and healthy! 

These outcomes are the basis for this continued collaboration with PFA to promote health and wellness in schools. 

“This program is part of the long-term health and wellness commitment we have made to the schools, children and their families,” said Rob Trebilcock, Director of Community Engagement & Creative Services for Blue Cross Blue Shield of Nebraska.

The public is invited to attend this community celebration, which features two events on September 30th.  The first goes from 9:00-10:00 A.M. at Mt. View Elementary; the second is set for 1:00-2:00 P.M. at Chandler View Elementary.  The events will feature students demonstrating the PFA fitness program, as well as parents and school district officials.  Speakers will include officials from Blue Cross Blue Shield of Nebraska and from the school district.

About Project Fit America
PFA is a national nonprofit organization that creates sustainable and innovative PE programs in schools.  PFA programming includes state-of-the-art outdoor fitness equipment that is specifically designed to address the deficit areas where children fail fitness tests; indoor mobile fitness equipment; a dynamic curriculum with games, activities and challenges for kids with the PFA outdoor & indoor equipment; on-site teacher training and in-class instruction on subjects such as smoking intervention, nutrition and understanding your body.  Students are expected not to just become smarter as a result of going to school, but healthier too! PFA is in their 23rd year, working with over 870 schools in 300 cities in 43 states.  Schools report increased motivation, participation, and physical improvements in their students—along with parents and faculty becoming more involved in choosing fitness activities over sedentary lifestyle habits. 

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For more information, contact Nathan Odgaard, (402) 982-6528.



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