Health and Wellness Deals Offer Value for BCBSNE Customers  

OMAHA (Dec. 4, 2013) –   Blue Cross and Blue Shield of Nebraska is offering its customers a way to stretch their remaining flexible spending account (FSA) dollars with dozens of health and wellness deals.

Customers who must use their FSA balances before the end of the year can get the most value from their health care dollars by using Blue365, which offers value on health and wellness products and services. FSA eligible discounts are offered on products such as eye glasses, Lasik surgery, hearing aids, contact lenses, wellness webinars and medical emergency bracelets.

Blue365 also offers great value on Christmas gift ideas like gym memberships, juicers, fitness apparel and other lifestyle products and services.

FSA-eligible products, which are available  at, include:

  • Beltone hearing aids and wireless accessories (25 percent discount after a free hearing screening)
  • TruHearing hearing aids and wireless accessories (30 to 50 percent discount off retail)
  • Davis Vision glasses and contact lenses (10 to 60 percent discount)
  • eMindful® wellness webinars, some of which are FSA eligible, that enable healthy behaviors by helping people manage stress, eat healthier, exercise   smarter or give up tobacco (25 percent discount)
  • Qualsight LASIK surgery procedures (40 to 50 percent discount)
  • LasikPlus LASIK surgery procedure (more than $800 savings)
  • Hope Paige Medical emergency bracelets for disease awareness (30 percent discount)

There is also great value on gifts to encourage good health, including:

  • Dash Squeeze Juicer ($139.99)
  • Healthways™ Fitness Your Way offers access to nearly 8,000 different fitness locations ($25 a month)
  • Reebok athletic footwear and apparel (20 percent discount)
  • BodyMedia FIT arm band system that tracks calories and sleep and the vital components to manage weight and optimize fitness (21 percent discount)
  • Fairmont Hotels & Resorts worldwide (10 percent discount and a $50 dining credit per stay

To receive ongoing deals, members of participating Blue Cross and Blue Shield (BCBS) companies can sign up at to receive weekly e-mails with special savings from nationally recognized companies. These featured deals are available for a limited time and are spotlighted on the Blue365 website along with a number of standing discounts that are accessible at any time.

About Blue365

Blue365, a Blue Cross Blue Shield Association program that was launched in 2007, provides value-added discounts to members of participating BCBS companies that complement their health benefits and helps them navigate the healthcare decision-making process and maintain a healthier lifestyle.

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For more information, contact Nathan Odgaard, (402) 982-6528.



The Affordable Care Act (ACA), a federal law designed to make healthcare more affordable, accessible and of higher quality.


The percentage of the bill you pay after your deductible has been met.


A fixed amount you pay when you get a covered health service.


The annual amount you pay for health services before your insurance begins to pay.


The government Website ( where you can purchase health insurance and see if you qualify for a tax credit (subsidy) to help with premiums and out-of-pocket costs. 


The window of time from November 1, 2015 – January 31, 2016, when you can purchase health insurance.


A term for providers that aren’t contracting with your insurance company. (Tend to be more expensive than in-network providers.)


Your expenses for medical care that aren’t reimbursed by insurance, including deductibles, coinsurance and co-payments.


If you can afford health insurance, but choose not to buy it, you must have a health coverage exemption or pay a tax penalty on your federal income tax return.


The amount you pay to your health insurance company each month.


Routine health care that includes screenings, check-ups and patient counseling to prevent illness, disease, or other health problems.


Services and devices to help you recover if you are injured or have surgery. This includes physical, occupational and speech therapy.


Includes behavioral health treatment, counseling, and psychotherapy.


The time after the Open Enrollment Period when you can still purchase health insurance only if you have a qualifying life event (losing other health coverage, having a baby, getting married, moving).


Financial assistance from the government that helps those who are eligible pay for health insurance. Eligibility is generally determined by household income and family size.