Health and Wellness Deals Offer Value for BCBSNE Customers  

OMAHA (Dec. 4, 2013) –   Blue Cross and Blue Shield of Nebraska is offering its customers a way to stretch their remaining flexible spending account (FSA) dollars with dozens of health and wellness deals.

Customers who must use their FSA balances before the end of the year can get the most value from their health care dollars by using Blue365, which offers value on health and wellness products and services. FSA eligible discounts are offered on products such as eye glasses, Lasik surgery, hearing aids, contact lenses, wellness webinars and medical emergency bracelets.

Blue365 also offers great value on Christmas gift ideas like gym memberships, juicers, fitness apparel and other lifestyle products and services.

FSA-eligible products, which are available  at, include:

  • Beltone hearing aids and wireless accessories (25 percent discount after a free hearing screening)
  • TruHearing hearing aids and wireless accessories (30 to 50 percent discount off retail)
  • Davis Vision glasses and contact lenses (10 to 60 percent discount)
  • eMindful® wellness webinars, some of which are FSA eligible, that enable healthy behaviors by helping people manage stress, eat healthier, exercise   smarter or give up tobacco (25 percent discount)
  • Qualsight LASIK surgery procedures (40 to 50 percent discount)
  • LasikPlus LASIK surgery procedure (more than $800 savings)
  • Hope Paige Medical emergency bracelets for disease awareness (30 percent discount)

There is also great value on gifts to encourage good health, including:

  • Dash Squeeze Juicer ($139.99)
  • Healthways™ Fitness Your Way offers access to nearly 8,000 different fitness locations ($25 a month)
  • Reebok athletic footwear and apparel (20 percent discount)
  • BodyMedia FIT arm band system that tracks calories and sleep and the vital components to manage weight and optimize fitness (21 percent discount)
  • Fairmont Hotels & Resorts worldwide (10 percent discount and a $50 dining credit per stay

To receive ongoing deals, members of participating Blue Cross and Blue Shield (BCBS) companies can sign up at to receive weekly e-mails with special savings from nationally recognized companies. These featured deals are available for a limited time and are spotlighted on the Blue365 website along with a number of standing discounts that are accessible at any time.

About Blue365

Blue365, a Blue Cross Blue Shield Association program that was launched in 2007, provides value-added discounts to members of participating BCBS companies that complement their health benefits and helps them navigate the healthcare decision-making process and maintain a healthier lifestyle.

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For more information, contact Nathan Odgaard, (402) 982-6528.



The percentage of the bill you pay after your deductible has been met.


A fixed amount you pay when you get a covered health service.

Tiered benefit plan

A health care plan featuring multiple levels of benefits based on the network status of a particular provider. 


The annual amount you pay for covered health services before your insurance begins to pay.

emergency care services

Any covered services received in a hospital emergency room setting.


Includes behavioral health treatment, counseling, and psychotherapy

in-network provider

A provider contracted by your insurance company to accept an agreed upon payment for covered services. 

OUT-OF-network provider

A term for providers that aren’t contracting with your insurance company. (Your out-of-pocket costs will tend to be more expensive if you go to an out-of-network provider.)


Your expenses for medical care that aren’t reimbursed by insurance, including deductibles, coinsurance and co-payments.


If you can afford health insurance, but choose not to buy it, you must have a health coverage exemption or pay a tax penalty on your federal income tax return.


The amount you pay to your health insurance company each month. 

Preventive services

Health care services that focus on the prevention of disease and health maintenance.


Services and devices to help you recover if you are injured or have surgery. This includes physical, occupational and speech therapy.

special enrollment period

The time after the Open Enrollment Period when you can still purchase health insurance only if you have a qualifying life event (losing other health coverage, having a baby, getting married, moving).


A physician who has a majority of his or her practice in fields other than internal or general medicine, obstetrics/gynecology, pediatrics or family practice.