Deadline to buy health insurance fast approaching

OMAHA (Dec. 16, 2013) –  Blue Cross and Blue Shield of Nebraska (BCBSNE) encourages Nebraskans to pay close attention to fast-approaching deadlines on buying health insurance coverage and making sure the first month is paid by Jan. 10.

Dec. 23 and Jan. 10 are two key dates for those wanting a health insurance plan under the Affordable Care Act (ACA) for coverage to be in effect on Jan. 1.

By Dec. 23, consumers must complete an application for coverage from the federal Health Insurance Marketplace. To shop for a plan, consumers can go to or contact an insurance company or local agent to help them select an ACA-approved policy.

By Jan. 10, consumers must pay their first month’s premium. If payment is not received by then, coverage must be canceled by law and applicants will have to re-enroll at

The original payment deadline was Dec. 31. However, new federal guidelines announced last week have allowed insurance companies to extend those deadlines.

For those applying for a 2014 Marketplace plan from BCBSNE, payments can be dropped off between 8 a.m. and 4:30 p.m. weekdays at the BCBSNE Omaha offices at 1919 Aksarben Dr. and 2707 N. 118th St., and its Lincoln office at 1233 Lincoln Mall, Suite 100. Both Omaha locations also have outside drop boxes for payments.

BCBSNE recommends that Nebraskans make decisions sooner rather than later to avoid a time crunch around the deadlines.

“We want to make sure people who need insurance are covered beginning Jan. 1,” said Tom Gilsdorf, BCBSNE’s director of product development. “We encourage them to not delay and shop for a plan well ahead of the deadline.”

The ACA requires most Americans to have health insurance coverage in 2014.

Many Nebraskans with current BCBSNE individual/family policies have an option of staying on their existing 2013 plans in 2014, or switching to an ACA-approved plan. The open enrollment deadline to buy a plan under the ACA is March 31, 2014.

After March 31, consumers will not be able to obtain health insurance coverage under the ACA for 2014, unless there is a special enrollment event (e.g. policy holder adds a dependent through marriage or the birth of a child). Open enrollment for 2015 begins Nov. 15, 2014.

ACA-approved plans typically are more comprehensive than others, offering 10 essential health benefits. And only ACA-approved plans offer an opportunity for consumers to receive financial assistant.

For more information, Nebraskans can call BCBSNE at 888-592-8960.

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For more information, contact Nathan Odgaard, (402) 982-6528.