Maternity Management Program

Mobile Enhanced Maternity Care Program

At Blue Cross and Blue Shield of Nebraska (BCBSNE), helping your employees achieve healthier outcomes is our number one goal. To achieve this goal, we have collaborated with Wellframe to offer a mobile maternity app as part of our free maternity care program.

The program and the app give employees extra support during pregnancy by providing access to educational tools and giving employees the ability to track important reminders or chat with a nurse.  The app is designed to help moms-to-be navigate potential challenges between office visits, as well as to help adherence to prescribed regimens. This app will:

  • Help foster a better maternal health experience and increase the likelihood of a healthy, term delivery
  • Educate expectant mothers from the first trimester through postpartum, in order to keep moms healthy and decrease pregnancy and neonatal risks 
  • Encourage healthier outcomes for moms and babies through customized support, tools and educational content
To raise awareness of the enhancements made to the program, targeted members will start receiving email communication and other marketing messages this February.  We have also created new resources to help you refer applicable employees to the program.  

Maternity care program toolkit >>

Participation in this program does not affect the participant’s health plan coverage for maternity/pregnancy care, or entitle the participant to benefits not otherwise payable under the Blue Cross and Blue Shield of Nebraska plan. 


Breast Pumps

Member benefits include one pump per pregnancy at little or no cost to you. Shop our list of places to get your breast pump, and buy some baby essentials, too!






Wellframe is an independent company that provides mobile enabled care management services for Blue Cross and Blue Shield of Nebraska. Wellframe is responsible for its services.




The percentage of the bill you pay after your deductible has been met.


A fixed amount you pay when you get a covered health service.

Tiered benefit plan

A health care plan featuring multiple levels of benefits based on the network status of a particular provider. 


The annual amount you pay for covered health services before your insurance begins to pay.

emergency care services

Any covered services received in a hospital emergency room setting.


Includes behavioral health treatment, counseling, and psychotherapy

in-network provider

A provider contracted by your insurance company to accept an agreed upon payment for covered services. 

OUT-OF-network provider

A term for providers that aren’t contracting with your insurance company. (Your out-of-pocket costs will tend to be more expensive if you go to an out-of-network provider.)


Your expenses for medical care that aren’t reimbursed by insurance, including deductibles, coinsurance and co-payments.


If you can afford health insurance, but choose not to buy it, you must have a health coverage exemption or pay a tax penalty on your federal income tax return.


The amount you pay to your health insurance company each month. 

Preventive services

Health care services that focus on the prevention of disease and health maintenance.


Services and devices to help you recover if you are injured or have surgery. This includes physical, occupational and speech therapy.

special enrollment period

The time after the Open Enrollment Period when you can still purchase health insurance only if you have a qualifying life event (losing other health coverage, having a baby, getting married, moving).


A physician who has a majority of his or her practice in fields other than internal or general medicine, obstetrics/gynecology, pediatrics or family practice.