Malorie Maddox

Malorie Maddox

Chief Marketing, Communications and Strategy Officer

Chief Marketing, Communications and Strategy Officer

Malorie Maddox is the chief marketing, communications and strategy officer at Blue Cross and Blue Shield of Nebraska (BCBSNE). In her role, she leads teams responsible for government and association accounts, large group national accounts, strategy, internal and external communications, marketing, advertising and brand, corporate social responsibility, wellness, market solutions and market insights. Maddox also serves as executive sponsor of BCBSNE’s Diversity and Inclusion Business Group.

Under her leadership, BCBSNE has been honored with numerous awards, including the Public Relations Society of America’s Paper Anvil awards and the American Marketing Association’s Pinnacle Marketing awards. In 2020, the BCBSNE team was also recognized with the BBB’s Community Hero Award for the company’s statewide community outreach efforts during the COVID-19 pandemic. 

Maddox was recognized as one of the Ten Outstanding Young Omahans and honored with the Women’s Center for Advancement Tribute to Women Award. She was also featured in several magazines, including Metro magazine’s “Gamechanger” profile, in Omaha magazine and in a recent follow-up titled “Born Leader” for Edge magazine’s five-year anniversary.

Maddox has presented as a keynote speaker and panelist at various events throughout the Heartland, including Senator Deb Fischer’s Bridging the Gap event in 2018. In 2020, she was interviewed for the American Marketing Association’s podcast and served as a panelist for the Argyle Executive Marketing Forum, along with marketing leaders across the United States.

Maddox currently serves on the American Marketing Association’s Executive Advisory Council, the Urban League of Nebraska Board of Directors and the First Responders Foundation Board of Directors. She is also a board member of Argyle’s first Executive Council.

Before joining BCBSNE in 2018, Maddox spent 20 years as an award-winning journalist. She has been recognized with numerous Associated Press and Nebraska Broadcast Association awards, including an Emmy nomination for her 30-minute special, “Mothers Who Kill.”

Her passion for storytelling and commitment to the community led her to BCBSNE. She is proud to build upon the reputation BCBSNE has earned for more than 80 years. 

Maddox is a graduate of the University of Kansas. 

 

 
Malorie Maddox

Chief Marketing, Communications and Strategy Officer