Keith Peifer

Keith Peifer

Vice President, Senior Market Segment

Vice President, Senior Market Segment

Keith Peifer is the vice president of the senior market segment at Blue Cross and Blue Shield of Nebraska (BCBSNE). In his role, Peifer oversees the company’s development and execution of the strategic marketing efforts for the over 65 markets. 

Previously, Peifer was the chief Medicare officer at Horizon Blue Cross Blue Shield of New Jersey. He also served on the Board of Directors for Braven Health, a new Medicare Advantage plan that was developed by his staff at Horizon alongside the two largest health care systems in New Jersey.

Peifer earned his bachelor's degree in business administration from Mansfield University of Pennsylvania. 

Keith Peifer

Vice President, Senior Market Segment