Officers and Directors

Executive Team

Steven S. Martin Chief Executive Officer

Steven S. Martin is chief executive officer of Blue Cross and Blue Shield of Nebraska (BCBSNE) and is a member of the board of directors and the company’s executive management team. He also serves as chief executive officer for Genesys Innovations, LLC, a new company owned by BCBSNE focused on information technology innovations for the health insurance industry.

Martin joined BCBSNE in 2002 and currently serves on the board of directors of Blue Cross and Blue Shield Association (BCBSA) in Chicago, serving on the Brand Enhancement and Protection Committee and Data Committee of BCBSA. Martin also serves as a board director for Prime Therapeutics LLC and Travel and Transport, as vice chair and board director of the Wellness Council of America and as Chairman of the Board for BCS Financial Corporation.

Before joining BCBSNE, Martin was the founding president, CEO and a board director for Prime Therapeutics Inc., a comprehensive pharmacy benefits solutions company. Prior to joining Prime Therapeutics, Martin spent 12 years with BCBSNE. His previous positions included vice president of health services research and reimbursement and senior vice president for ProPar Services.

Martin also held management positions at American HomeCare Inc., the Upjohn Company, HealthCheck Inc. and the Menninger Foundation. 

Martin is active in community service and currently serves on the following boards:

  •   • Children’s Scholarship Fund
  •   • Governor, Knights of Aksarben
  •   • Lauritzen Gardens
  •   • Nebraskaland Foundation
  •   • Strategic Command Consultation Committee
  •   • The Durham Museum
  •   • The State Chamber of Commerce & Industry (2016 Board Chair)

 

Martin earned a bachelor’s degree from Washburn University and a master’s degree from the University of Nebraska. He is a certified professional in the Academy of Health Care Management and a National Association of Corporate Directors (NACD) Board Leadership Fellow.

Lewis E. Trowbridge President & Chief Operating Officer

Lewis (Lew) E. Trowbridge is president and chief operating officer for Blue Cross and Blue Shield of Nebraska (BCBSNE) and is a member of the company’s executive management team. He also serves as executive vice president and chief financial officer for Genesys Innovations, LLC, a new company owned by BCBSNE focused on information technology innovations for the health insurance industry.

Trowbridge joined BCBSNE in 2006 and has management responsibility for all internal operations. He currently serves on the boards of CoreLink Administrative Solutions, LLC, Fargo, North Dakota and Security National Bank in Omaha, where he also chairs the audit committee.

Previously, Trowbridge held president and chief executive officer positions at World Marketing and SilverStone Group, both Omaha-based organizations, as well as managing and regional partner positions at the international accounting firm KPMG, LLP. He is a certified public accountant.

Trowbridge has been active in community service throughout Omaha for many years. He currently serves as a trustee of the W. David Scott Charitable Foundation and is a member of the Board of Policy Advisors for the Peter Kiewit Institute. Trowbridge is also a past chairman of the board for both the Greater Omaha Chamber of Commerce and the United Way of the Midlands.

He received both bachelor’s and master’s degrees from the University of Cincinnati. He is also a graduate of the International Executive Education Programs of both the University of Pennsylvania – Wharton School and Stanford University and the Institute for Strategy Development at Northwestern University’s Kellogg School of Management. 

Steven H. Grandfield President and Chief Operating Officer of Genesys Innovations, LLC & Executive V.P. of Strategy and Innovation

Steven (Steve) H. Grandfield is president and chief operations officer for Genesys Innovations, LLC, as well as executive vice president, strategy and innovation for Blue Cross and Blue Shield of Nebraska. He is also a member of the company’s executive management team.

Grandfield joined BCBSNE in 2003. He is responsible for Genesys Innovations, LLC, a new company owned by BCBSNE focused on information technology innovations for the health insurance industry. 

Before coming to BCBSNE, Grandfield was senior vice president, general manager at First Data Corporation. He currently belongs to the AIM Institute.

Grandfield earned bachelor’s degrees in business management from Northwest Missouri State, and in electrical engineering from the University of Nebraska.

Grandfield is active in community service and currently serves on the Ak-Sar-Ben Board of Councilors, United Way of the Midlands Board of Directors and the Greater Omaha Chamber of Commerce Board of Directors.

 

Executive Staff

Pat Bourne Senior Vice President, Sales and Account Services and Product Development

Patrick (Pat) J. Bourne is senior vice president, sales and account services and product development, for Blue Cross and Blue Shield of Nebraska (BCBSNE), and is a leader on the company’s marketing team.

Bourne is responsible for health care solutions; account management; account services; broker relations; individual and small group sales; product development; and human resources and organizational development. He also plays a pivotal role in the company’s government affairs.

Previously, Bourne served two terms as a state senator, representing Omaha’s District 8. As senator, he served as chair for the Judiciary Committee, where he oversaw the passage of key legislation, including “Jason’s Law,” which established the Missing Persons’ Clearinghouse for Nebraska. He also served on numerous other committees, including Appropriations and Education.

Bourne continues to be active in community service and currently serves on the board of directors for the Concord Center and Holy Name Housing.

Bourne earned a bachelor’s degree from the University of Nebraska at Omaha and a juris doctorate from Creighton University. He is a member of the Nebraska Bar Association.

Jerry Byers Senior Vice President & Chief Financial Officer

Gerald (Jerry) Byers is senior vice president and chief financial officer for Blue Cross and Blue Shield of Nebraska (BCBSNE).

Byers leads the actuarial, underwriting, enrollment, accounting, finance, health network services and facilities functions. He is also vice chairman of the Board of Directors for AmeriHealth Nebraska Inc., a Medicaid Managed Care Organization jointly owned with AmeriHealth Caritas (owned by Independence Blue Cross and Blue Cross and Blue Shield of Michigan).

Previously, Byers managed BCBSNE’s actuarial department. He held similar positions at Blue Cross and Blue Shield of Missouri and General American Life Insurance Company.

Byers is active in community service and currently serves on the board of Hope Medical Outreach Coalition. He is a longtime TeamMates mentor, and a member of Leadership Omaha Class 32.

Byers received both bachelor’s and master’s degrees from the University of Nebraska-Lincoln.

Susan Courtney Senior Vice President, President and CEO of CoreLink Administrative Solutions LLC

Susan Courtney is a senior vice president at Blue Cross and Blue Shield of Nebraska (BCBSNE) and is focused on optimizing strategic partnerships. She also serves as the president and chief executive officer of CoreLink Administrative Solutions LLC.

Previously, Courtney held managerial positions at Ford Motor Company, Hormel Foods and First Data Resources. She is a veteran of the U.S. Navy, where she was a Naval Flight Officer for six years.

Courtney is active in community service and currently serves on the Women in IT Task Force and as a board member for the Child Savings Institute. In 2012, Courtney was named “Technology Leader of the Year” by the AIM Institute. She was also recognized as one of Insurance & Technology’s Elite 8 Technology Executives for 2014.

Courtney earned a bachelor’s degree in computer science from the University of Minnesota.

Jennifer Richardson Senior Vice President, Operations

Jennifer Richardson is a senior vice president, operations, for Blue Cross and Blue Shield of Nebraska (BCBSNE), and is a leader on the company’s service team.

Richardson started at BCBSNE as a staff attorney before taking responsibility in Claims Processing. Today, she is responsible for all aspects of Claims Processing, Information Services, Data Analytics and our Continuous Improvement teams. 

Richardson is active in community service and currently serves on the following boards and committees:

  • •Kids Can Community Center, board member and secretary
  • •March of Dimes, board member
  • •Children’s Respite Care Center, board member
  • •Women’s Center for Advancement, board member and secretary
  • •Institute for Career Advancement Needs, board member

Richardson was a member of Leadership Omaha, Class 33 and participated in the Influence and Bringing Spirit to Leadership programs for Executive Leadership.

Richardson earned a bachelor’s degree from the University of Iowa and a juris doctorate’s degree from Creighton University.

Dr. Joann Schaefer Chief Medical Officer & Senior Vice President, Medical Care and Management

Dr. Joann Schaefer is Chief Medical Officer and senior vice president, medical care and management for Blue Cross and Blue Shield of Nebraska. She is also a leader on the company’s health and wellness team.

Prior to joining BCBSNE, Dr. Schaefer served in a dual role as chief medical officer and director of the division of public health for the Nebraska Department of Health and Human Services from 2005 to 2013. Before that, she practiced family medicine and served as a tenured associate professor in the Department of Family Medicine at Creighton University Medical School.

Dr. Schaefer is committed to creating a culture of wellness and helping Nebraskans lead healthier lives. She leads by example and believes a healthy lifestyle, along with a positive attitude, can make a difference in life and longevity.

She has overcome health challenges as a liver transplant patient, having completed more than 20 half and full marathons total.

Dr. Schaefer graduated from Creighton University Medical School and is board-certified in family medicine. She has been recognized by both Creighton University Medical School and California State University-Fullerton, where she received her undergraduate degree, for her service and as a distinguished alumnus.

 

Leadership Team

Dan Alm Vice President, Underwriting & Chief Underwriting Officer

Daniel (Dan) Alm is vice president, underwriting and chief underwriting officer for Blue Cross and Blue Shield of Nebraska (BCBSNE) and is a leader on the company’s finance and organizational development team.

Alm is responsible for the actuarial services function, and small and large group pricing, including renewals, prospective business, and association accounts. Other responsibilities include case installation for individual and small group business, broker administration, and large group renewal processing.

Alm is active in community service and currently serves on the board of the Millard Athletic Association. He is the past president of the Nebraska Association of Health Underwriters and also serves on the board of the Omaha chapter of Health Underwriters.

Alm received a Bachelor’s degree from Iowa State University and is currently working toward his MBA designation.

Jeni Alm Vice President, Health Network Services

Jeni Alm is vice president, health network services, for Blue Cross and Blue Shield of Nebraska (BCBSNE). In her role, she serves as the strategic leader for provider network initiatives, with responsibility to guide the development and implementation of BCBSNE’s affordability strategies related to reimbursement, payment innovation, high performance networks and provider partnerships that benefit BCBSNE customers.

Since first starting as an intern in the marketing department 20 years ago, Alm has taken on numerous roles throughout BCBSNE, including actuarial manager, director of group products, director of health network intelligence and senior director of network and product development. Most recently, she served as vice president of network and product innovation.

Alm is active in community service and is the treasurer of the Ted E. Bear Hollow board of directors, as well as a member of the Compassion Circle. She is also a United Way bridgebuilder. Previously, Alm was on the ICAN Advisory Board and is a 2011 graduate of INFLUENCE.

Alm earned her bachelor’s degree in business/finance from the University of Nebraska at Lincoln and a graduate of the executive master’s of business administration program at the University of Nebraska at Omaha. She is a Six Sigma black belt.

Dave Anderson Vice President, Treasurer & Chief Accounting Officer

Dave Anderson is vice president, treasurer and chief accounting officer for Blue Cross and Blue Shield of Nebraska (BCBSNE), and is a leader on the company’s finance and organizational development team.

Anderson has responsibility for the company’s financial operations, including all accounting, budgeting, reporting and tax functions, as well as the company’s owned and leased facilities. He also manages core investments, banking relationships, commissions, accounts payable, billing and collections.

Previously, Anderson served as chief financial officer, treasurer and member of the board of directors at Millard Lumber Inc.

An Omaha native, Anderson has been active in community service. He is treasurer of the Millard Public Schools Board of Education. He also serves as immediate past president of the board of directors of the Nebraska Association of School Boards. He is a past chair and current member of the board of trustees of Goodwill Industries.

Anderson received his bachelor’s degree from the University of Nebraska at Omaha and an MBA from the University of Arizona. He is a Certified Public Accountant.

Dan Archuleta Vice President of Innovation, Genesys Innovations, LLC

Daniel (Dan) Archuleta is vice president of innovation for Genesys Innovations, LLC.

Archuleta has nine years of experience with BCBSNE, where he has also served as a project manager/business analyst, senior director of claims and vice president of CoreLink administration and business processes. Most recently, he was responsible for customer service and membership operations in his role as vice president of member services. 

Archuleta is active in the Lincoln community, including volunteering for his church. He serves as a board member on the Wellness Council of the Midlands and the Lincoln Chamber Economic Development Corporation (LCEDC).

Archuleta received a bachelor’s degree from the University of South Dakota and a master’s degree from the University of Nebraska-Lincoln, where he studied information systems management and strategic management.

Russell Collins Vice President, Legal and General Counsel

Russell (Russ) Collins is vice president, general counsel and corporate secretary for Blue Cross and Blue Shield of Nebraska (BCBSNE) and is a leader on the company’s administration team.

Collins leads BCBSNE’s legal department, which provides advice, guidance and strategic counsel to all areas of the company. As corporate secretary, he provides counsel to the board of directors and assists with the implementation of best practice corporate governance processes.

Prior to joining the company, Collins was an attorney with Kutak Rock, LLP in Omaha and practiced law in Portland, Oregon.

Collins is active in community service and serves on the board of the Omaha Children’s Museum, the Prairie Lane Neighborhood Association and the Benson Mural Project / Art Omaha. He is a member of Leadership Omaha Class 31 and a member of the Nebraska Bar Association.

Collins received his Bachelor’s degree from the University of Illinois at Urbana-Champaign, and his Juris Doctorate from Loyola University of Chicago.

Mark Dolsky Vice President, Sales and Account Management

Mark Dolsky is vice president, sales and account management for Blue Cross and Blue Shield of Nebraska (BCBSNE).

Dolsky is a seasoned sales and marketing executive, with more than 25 years of experience driving business development and growth in health, dental, life and disability insurance sales. He previously served as vice president of human capital practice for Willis of Greater Kansas City Inc., a life, health and benefits provider. Prior to that, he worked for Blue Cross and Blue Shield of Kansas for 23 years, with most of his experience being in sales, consulting and management.

Dolsky earned his bachelor’s degree in business administration from Emporia State University. He also has several designations, including Fellow, Academy of Healthcare Management (FAHM), and is Life Underwriter Training Council Fellow (LUTCF) certified.

Debra Esser Vice President, Medical Quality and Quality Medical Director

Debra Esser, MD is vice president, medical policy and quality medical director. She is a member of the BCBSNE leadership team with responsibility for medical policy and medical review, as well as strategic oversight of quality management programs.

Previously, Dr. Esser served as chief medical officer for Aetna Better Health of Nebraska. Prior to that, she held leadership positions at Coventry Health Care Nebraska/Iowa, Omaha Physician’s Clinic and Methodist Hospital and United Healthcare Nebraska/Iowa.

Dr. Esser is actively involved in community service and currently serves as president of the Metro Omaha Medical Society, in addition to being a member of Live Well Omaha and Hope Medical boards. She is also on Senator Gloor’s Patient Centered Medical Home steering committee.

Dr. Esser completed medical school at the University of Nebraska at Omaha/Lincoln and her family practice residency at the University of Nebraska Medical Center. She earned a master’s degree in medical management from Tulane University.

Shari Flowers Vice President, Compliance and Ethics

Shari Flowers is vice president, compliance and ethics and chief compliance officer for Blue Cross and Blue Shield of Nebraska (BCBSNE).

She oversees regulatory compliance, privacy, security, enterprise risk management, business continuity and information assurance, and is a leader in ensuring the company maintain a strong ethical culture.

Flowers previously served as sr. corporate counsel and director of strategic business services at BCBSNE, where she has worked since 2006. She has worked in the insurance industry for 12 years, including previously at Mutual of Omaha Life Insurance Company and Principal Financial Group.

Flowers received a bachelor’s degree from the University of Northern Iowa and a juris doctorate from Creighton University School of Law. She serves on the Leadership Council for the Alzheimer’s Association – Midlands Chapter and is a member of the Nebraska State Bar Association.

Joy Hall Vice President, Marketing, Product and Customer Experience

Joy Hall is vice president of marketing, product and customer experience for Blue Cross and Blue Shield of Nebraska (BCBSNE). She is responsible for leading the following areas: product innovation, customer experience, brand management, consumer and business-to-business marketing, internal communications, digital strategy and community engagement.

Hall is an experienced marketer with more than 15 years of diverse practice in management, brand development, marketing, communications, public relations and product development in both consumer- and business-to-business industries. She previously served as managing director for First Bankcard, a division of First National Bank of Omaha, and senior global brand manager for Hasbro Inc.

Hall has also held marketing manager roles at Danaher Tool Group, Dorel Inc. and Newell Rubbermaid.

With a passion for volunteerism, Hall is continuously seeking ways to give back to the community. She currently serves on the board of directors for Big Brothers Big Sisters of the Midlands.

Hall earned a bachelor’s degree in international business from the University of Nebraska at Lincoln, and completed eMBA coursework at the Kellogg School of Management at Northwestern University.

Rama Kolli Vice President, Information Services and Chief Information Officer

Rama Kolli is vice president, information services and chief information officer for Blue Cross and Blue Shield of Nebraska (BCBSNE) and is a leader on the company’s service and technology team.

In his more than 11 years at BCBSNE, Kolli has been instrumental in many critical endeavors, including modernizing systems, building and leading the enterprise architecture team and championing the architecture that will be the foundation of the company’s technical future. He also was a member of the business innovation team responsible for providing strategy in addressing the challenges of the health care law.

Previously, Kolli worked as a developer consultant at noteClip in New York, Niku in Silicon Valley and at DSQ Software Ltd in India before coming to the United States.

Kolli earned a bachelor’s degree in science from Nagarjuna University, India and a master’s degree in computer applications from the University of Chennai, India. He serves as a board member for the AIM Institute, is a member of the Nebraska Health Information Initiative (NeHII) technical committee and sits as a proxy on the eHealth Council of Nebraska Information Technology Commission.

Cameron Ludwig Vice President, Analytics and Enterprise Services

Cameron Ludwig is vice president, analytics and enterprise services, for Blue Cross and Blue Shield of Nebraska (BCBSNE).

Ludwig has served in a variety of roles at BCBSNE. He began as a consultant in 2001 and moved to the information services department in 2004. Since then, he has worked in IS, marketing and operations, leading the client and analytics team, small group account management and service and consumer sales teams.

Most recently, Ludwig focused on corporate data governance, analytics and enterprise process optimization.

Ludwig has a background as a technology consultant and analyst with a number of firms, including Cap Gemini and Sogeti. He is active in community service and currently serves as a long-time mentor through the TeamMates Mentoring Program.

Ludwig earned a bachelor’s degree from Union College and a master’s degree in business administration from Bellevue University.

Barbara True Vice President, Claims and Support Services

Barbara (Barb) True is vice president, claims and support services for Blue Cross and Blue Shield of Nebraska (BCBSNE).

In her role, she oversees all aspects of the claims services function and is responsible for the claims auditing and adjusting, medical management and federal employee program teams. True also leads the establishment of the department’s strategic vision, driving the development and implementation of new and ongoing strategies that ultimately help further the corporate strategic plan.

Prior to joining BCBSNE, True held various roles at Lincoln Financial Group, including: assistant vice president, claims shared services; assistant vice president, claims solutions and risk services; and appeals manager. She also spent several years working for Continental General Insurance in claims, customer service and consumer relations leadership roles.

True is active in the community and has served on the board at Kids Can Community Center since 2010. She also serves on the board at Girls, Incorporated of Omaha.

Brenda Wichman Vice President, Member Services

Brenda Wichman is vice president, member services for Blue Cross and Blue Shield of Nebraska (BCBSNE). She is responsible for all customer service operations.

Wichman is a seasoned executive with years of experience in the customer service field. Previously, she served as the director of member services at BCBSNE for eight years. Prior to that, she held a similar position at American Express for 19 years.

With a passion for volunteerism, Wichman is a longtime member of the BCBSNE United Way campaign planning committee. She plays a substantial role in seeking ways to creatively engage employees in the annual campaign, helping the organization surpass our goal year after year.

Wichman graduated from the Spencer School of Business.

Clint Williams Vice President, Pharmacy and Risk Adjustment

Clint Williams is vice president, pharmacy and risk adjustment, for Blue Cross and Blue Shield of Nebraska (BCBSNE). In his role, Williams champions the creation and implementation of strategies for the risk adjustment, pharmacy, wellness and population health teams.

Previously, Williams served as senior director of health network services before transitioning to the role of senior director of health care delivery and wellness.

Prior to joining BCBSNE, he was the senior director of account management at Prime Therapeutics.

Williams is active in community service and is a member of the Exchange Club of Omaha, having served as the organization’s president and a member of the board of directors. He also serves as a volunteer coach for various sports organizations. Additionally, he was a member of Leadership Omaha Class 34.

Williams earned a bachelor’s degree in chemistry/math from Wayne State College, followed by a doctor of pharmacy degree from the University of Nebraska Medical Center. He most recently received his MBA from the University of Nebraska-Lincoln.

Board of Directors

  • Karen B. Aman Vice President Mid America Computer Corporation, HunTel Systems, Inc., and Galaxy Leasing

  • Leslie R. Andersen President, Chief Executive Officer Bank of Bennington

  • George G. Beattie Chairperson of the Board Retired, Past President, Nebraska Bankers Association

  • Richard R. Bell Chairman HDR, Inc.

  • Lyndee J. Black Partner Thomas, Kunc & Black, LLP.

  • Allen D. Dvorak, M.D., FACR President ADDRAD, LLC.

  • Dan E. Ernst, Ph.D. Associate Executive Director Nebraska Council of School Administrators

  • Steven S. Martin Chief Executive Officer Blue Cross and Blue Shield of Nebraska

  • John C. Mitchell II, MD Partner Midwest Gastrointestinal Associates, PC

  • Keith R. Olsen Farmer, Past President Nebraska Farm Bureau Federation

  • Anthony J. Raimondo, Jr. President and Vice Chairman The Behlen Group

  • Jeffrey L. Schumacher President and CEO, Capitol Casualty Company Vice President of Insurance Crete Carrier Corporation and Hunt Transportation and Transportation Claims, Inc.

  • Todd S. Sorensen, M.D., M.S. Retired, Past President and Chief Executive Officer Regional West Health Services and Regional West Medical Center

  • Robert E. Synowicki Jr. Retired, Past Executive Vice President and Chief Information Officer Werner Enterprises, Inc.

HEALTH INSURANCE TERMS

Affordable Care act

The Affordable Care Act (ACA), sometimes called Obamacare, is a federal law designed to make health care more affordable, accessible and of higher quality.

COINSURANCE

The percentage of the bill you pay after your deductible has been met.

COPAY

A fixed amount you pay when you get a covered health service.

DEDUCTIBLE

The annual amount you pay for covered health services before your insurance begins to pay.

emergency care services

Any covered services received in a hospital emergency room setting.

health insurance marketplace (exchange)

The government Website (healthcare.gov) where you can purchase health insurance and see if you qualify for a tax credit (subsidy) to help pay premiums and out-of-pocket costs. 

in-network provider

A provider contracted by your insurance company to accept an agreed upon payment for covered services. 

OUT-OF-network provider

A term for providers that aren’t contracting with your insurance company. (Your out-of-pocket costs will tend to be more expensive if you go to an out-of-network provider.)

out-of-pocket

Your expenses for medical care that aren’t reimbursed by insurance, including deductibles, coinsurance and co-payments.

penalty

If you can afford health insurance, but choose not to buy it, you must have a health coverage exemption or pay a tax penalty on your federal income tax return.

premium

The amount you pay to your health insurance company each month. 


Preventive services

Health care services that focus on the prevention of disease and health maintenance.

rehab SERVICES

Services and devices to help you recover if you are injured or have surgery. This includes physical, occupational and speech therapy.

special enrollment period

The time after the Open Enrollment Period when you can still purchase health insurance only if you have a qualifying life event (losing other health coverage, having a baby, getting married, moving).

specialist

A physician who has a majority of his or her practice in fields other than internal or general medicine, obstetrics/gynecology, pediatrics or family practice.

SUBSTANCE ABUSE DISORDER SERVICES

Includes behavioral health treatment, counseling, and psychotherapy.

tax credit

Financial assistance from the government that helps those who are eligible pay for health insurance. Eligibility is generally determined by household income and family size.

Tiered benefit plan

A health care plan featuring multiple levels of benefits based on the network status of a particular provider.