Joy Hall is vice president of marketing, product and customer experience for Blue Cross and Blue Shield of Nebraska (BCBSNE). She is responsible for leading the following areas: product innovation, customer experience, brand management, consumer and business-to-business marketing, internal communications, digital strategy and community engagement.
Hall is an experienced marketer with more than 15 years of diverse practice in management, brand development, marketing, communications, public relations and product development in both consumer- and business-to-business industries. She previously served as managing director for First Bankcard, a division of First National Bank of Omaha, and senior global brand manager for Hasbro Inc.
Hall has also held marketing manager roles at Danaher Tool Group, Dorel Inc. and Newell Rubbermaid.
With a passion for volunteerism, Hall is continuously seeking ways to give back to the community. She currently serves on the board of directors for Big Brothers Big Sisters of the Midlands.
Hall earned a bachelor’s degree in international business from the University of Nebraska at Lincoln, and completed eMBA coursework at the Kellogg School of Management at Northwestern University.