2000x350

Optional H2 Subhead

Colors

Our primary color is Pantone Process Blue, known as BCBS Blue. There are additional supporting blue equity colors in our secondary color palette, ranging from BCBS Ultra Light Blue to BCBS Dark Blue. This secondary palette also includes BCBS White and BCBS Black to allow a full range of contrast. To complement and accent, we have a tertiary color palette of three warm colors: BCBS Light Brown, BCBS Brown and BCBS Red.

An Important Note on Color
These colors are targets by which our color equity success can be gauged. While the color builds listed below are the Pantone matches to each swatch, all are device-dependent. Variables such as output devices, dot gain, print rotation, ink accuracy and variables in paper all affect color reproduction.

Primary Color

Primary BCBS Blue

BCBS Blue
PANTONE Process Blue C
CMYK: 100 / 10 / 0 / 10
RGB: 0 / 148 / 215
HEX: 0099CC

Secondary Colors

Secondary BCBS White

BCBS White
PANTONE WHITE
CMYK: 0 / 0 / 0 / 0
RGB: 255 / 255 / 255
HEX: FFFFFF

Secondary BCBS Ultra Light Blue

BCBS Ultra Light Blue
PANTONE 552 C
CMYK: 22 / 2 / 3 / 3
RGB: 190 / 214 / 219
HEX: BED6DB

Secondary BCBS Light Blue

BCBS Light Blue
PANTONE 2905 C
CMYK: 44 / 1 / 0 / 0
RGB: 143 / 202 / 231
HEX: 8FCAE7

Secondary BCBS Medium Blue

BCBS Medium Blue
PANTONE 3025 C
CMYK: 100 / 24 / 11 / 52
RGB: 0 / 81 / 114
HEX: 005172

Secondary BCBS Dark Blue

BCBS Dark Blue
PANTONE 540 C
CMYK: 100 / 57 / 12 / 61
RGB: 0 / 51 / 89
HEX: 003359

Secondary BCBS Black

BCBS Black
PANTONE PROCESS BLACK C
CMYK: 0 / 0 / 0 / 100
RGB: 30 / 30 / 30
HEX: 1E1E1E

Tertiary Colors

Tertiary BCBS Light Brown

BCBS Light Brown
PANTONE 4545 C
CMYK: 3 / 5 / 25 / 4
RGB: 220 / 214 / 178
HEX: DCD6B2

Tertiary BCBS Brown

BCBS Brown
PANTONE 140 C
CMYK: 13 / 42 / 100 / 56
RGB: 117 / 84 / 24
HEX: 755418

Tertiary-BCBS-Red

BCBS Red
PANTONE 1805 C
CMYK: 5 / 96 / 76 / 21
RGB: 170 / 39 / 47
HEX: AA272F

Tertiary BCBS Orange

BCBS Orange
PANTONE 1495 C
CMYK: 0 / 44 / 89 / 0
RGB: 255 / 143 / 28
HEX: FF8F1C