Our primary color is Pantone Process Blue, known as BCBS Blue. There are additional supporting blue equity colors in our secondary color palette, ranging from BCBS Ultra Light Blue to BCBS Dark Blue. This secondary palette also includes BCBS White and BCBS Black to allow a full range of contrast. To complement and accent, we have a tertiary color palette of three warm colors: BCBS Light Brown, BCBS Brown and BCBS Red.

An Important Note on Color
These colors are targets by which our color equity success can be gauged. While the color builds listed below are the Pantone matches to each swatch, all are device-dependent. Variables such as output devices, dot gain, print rotation, ink accuracy and variables in paper all affect color reproduction.

How Much Color Matters

The ratio of our color groups to one another also helps to define our color equity. A majority Primary, Secondary color ratio should always be kept. The example ratios above are within tolerance. Use the Primary and Secondary colors as dominant and the Tertiary to accent.