Mom and daughter rolling out dough

Style Guide


As any company's major graphical representation, a logo anchors the brand and becomes the single most visible manifestation of the company to its consumers. Use these, our official logos, when needed. They should not be edited in any way.


Logo Primary Low Res


One-color Primary: The preferred one-color Signature should be all BCBS Blue.

Logo Secondary Low Res


One-color Secondary: The acceptable one-color Signature alternate should be all BCBS Black.

Logo Reverse Low Res


Reverse: Avoid reversing our Symbols or our Name to white unless none of the other alternatives are possible. In such instances, make sure the background color or imagery is as dark as possible to maximize contrast.

Horizontal Logo


Horizontal option for web use.