Mom and daughter rolling out dough

Style Guide

Logos

As any company's major graphical representation, a logo anchors the brand and becomes the single most visible manifestation of the company to its consumers. Use these are our official logos to use when needed. They should not be edited in any way.


Logo Primary Low Res

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One-color Primary: The preferred one-color Signature should be all BCBS Blue.

Logo Secondary Low Res

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One-color Secondary: The acceptable one-color Signature alternate should be all BCBS Black.

Logo Reverse Low Res

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Reverse: Avoid reversing our Symbols or our Name to white unless none of the other alternatives are possible. In such instances, make sure the background color or imagery is as dark as possible to maximize contrast.

Horizontal Logo

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Horizontal option for web use.