Style Guide Page Header

Optional H2 Subhead


As any company's major graphical representation, a logo anchors the brand and becomes the single most visible manifestation of the company to its consumers. A well-designed logo has the ability to convey a company’s values, its culture and its promise to its customers.

Logo One Color Primary

One-color Primary: The preferred one-color Signature should be all BCBS Blue.

Logo One Color Secondary

One-color Secondary: The acceptable one-color Signature alternate should be all BCBS Black.

Logo Reverse

Reverse: Avoid reversing our Symbols or our Name to white unless none of the other alternatives are possible. In such instances, make sure the background color or imagery is as dark as possible to maximize contrast.

Horizontal Logo

Horizontal Option for Web Use